After having read about how important a digital strategy is and all the benefits your business can acquire through its application, it’s time to talk about campaigning.
Digital marketing campaigns are part of a digital strategy. The strategy will show the ways the campaign will unfold - the assets, channels and tools that should be used for the optimal results. Each campaign will be designed to reach specific goals, taking your business, step by step, to the next level.
But why should you hire an agency to run your digital campaigns?
There are many reasons! Let’s see the most important ones:
You will save time, resources and budget
A digital marketing agency will provide the best of the things you need for your campaign: the professionals, their expertise and experience, the tools and the know-how to use them for the desired results.
Building an in-house digital marketing team is not that cost-effective as hiring a digital agency is - the agency's professionals already have access to the tools you need (think about the cost of buying, setting them up and running them) and you, on the other hand, have access to multiple teams of experts that are necessary for the launching of your campaign, since it usually is a mix of strategy, performance, copywriting and design.
These departments’ professionals have years of experience on campaigning, they know how to apply their knowledge, they are accustomed to trends and they can use their powers to your benefit. Also, they can train your people to marketing fields that you think are critical for your business.
You will gain access to insights and key metrics and be more competitive
An agency will be able to provide you with significant information about the digital competition of your industry and, based on the analysis of the gathered insights, build the buyer profile that engages with your brand, along with key characteristics, needs, preferences and interests.
This information will give you the advantage of being better prepared, craft a more specific strategy for future campaigns and will also be a source of inspiration and guide for product development and business planning.
Your business will have room to grow and stand out
If you deploy an agency to manage your digital presence, you will have significantly more time and space to concentrate on your business growth. During this time, the agency’s professionals will be putting together beautiful campaigns and providing you with amazing reports about the campaign’s performance: audience, locations, preferences, etc - information that can go deep and give serious metrics that can be used for optimization.
The strategy, the budget, the target audience and every component of your campaign can be examined, rearranged and optimized, in order to keep performing on the level that produces the best results.
As you make your business plans, the right agency will adjust to these plans, because of its agility, dynamics and business orientation.
As you can see, the right agency is more than a business partner. It’s a growth partner.
Let’s discuss it further.