A website redesigning project is a significant process. However, not everyone grasps the importance and the need to redesign a website. With technology developing fast and the needs of your audience shifting rapidly, your website should be changing too. Especially since it has to cater to the re-defined objectives of your brand.
So a redesigning of your website should be something you should be considering, especially if your business does not meet its objectives repetitively.
The most important SEO tasks
During a website redesign project there are many aspects and factors to be taken into consideration. The primary thing to have in mind when redesigning a website is the brand's goals. When that is all cleared out, we can embark on the process of redesigning starting with the SEO tasks:
- Perform a thorough keyword research and identify the main keywords that need to be utilised. Finding which are the most popular keywords in the industry and locating the ones that the competitors thrive in.
- Start building a content strategy and begin planning the content that needs to be created. Deciding on the content (ideas, type, format) while having in mind the keywords. It is an inspiring mix of the main keywords found during the research and what resonates with the brand’s audience. These two go hand-in-hand and cannot be ignored.
- The next thing that needs to be done is identifying and removing duplicate content. For those not familiar with the term, duplicate content is the same or similar content that appears under two or more URLs. This causes Google to recognise that content as not unique, not authentic and automatically it does not allow it to appear high on rankings.
- Creating a backlinks strategy. Backlinks allow for a better ranking during an engine search so they are a great way to enhance the SEO of your website. Valuable and shareable content (i.e. Infographics) are a way to get backlinks to your website. Content synergies can also help bring backlinks.
- Optimising all digital assets of a website. All parts and assets of a website need to be optimised to become SEO friendly. This includes content, title tags, images, description of files and of course interlinking. This means that within a website pages and articles should be linking to each other.
- Optimising the speed of the website. One thing website users hate is a website that takes hours to load. Unfortunately for your website, Google hates slow websites, too. The slower the page, the worse the User Experience, the lower in the search engine results the website will appear.
- Responsiveness. A website accessible to all users, regardless of the device or the health of the internet connection.
- Impeccable User Experience. Delivering excellent User Experience and creating a useful and purposeful website is one of the most significant tasks. User experience can be achieved when the website has excellent information structure and architecture. This way the visitor can navigate easily and find their way around the website without any fuss. Without getting lost in a load of useless information.
Takeaway
Website redesigning is a challenging and detailed task. Optimising for Search Engine Optimization - SEO takes a lot of hard work as there are several parameters and factors that need to be considered. However, when SEO is performed by professionals it pays off, as the results guarantee a long-term increase in traffic and brand success.
